Generally, in the brand trademark (Logo) usage specifications, detailed descriptions are provided for details such as colors, writing patterns, or white space. The “standard color” that is most familiar to users is a crucial part of the design. All brands have their most commonly used colors, and this color is usually remembered by users, such as Facebook’s blue, Yahoo’s purple, Spotify’s green, etc.
Although you know this color roughly, it’s difficult to accurately find out its color code (only designers have this kind of talent!), and where to search if needed?
A foreign website called BrandColors collects standard colors used by world-renowned brands, corporate companies, and network services. It has a built-in search and search function. You can also display the color code HEX value of the color with one click and check the brand color you need to download the color ticket file to the computer quickly; it supports ASE (like ACO), SCSS, and LESS and CSS formats.
Link website: https://brandcolors.net/
The blue used by Dropbox mentioned earlier is #007ee5, and there are three color codes using light gray, light gray and dark gray. Does this blue look very familiar?
Samsung has as many as twelve brand colors. I am quite impressed with the royal blue used in their logos. If I remember correctly, it should be the first color.
The brand standard color used by Facebook is #3b5998, which is the color of the toolbar at the top of the Facebook website! Everyone should be very familiar with it every day, but probably few people will know its HEX color code value.
After selecting the brand, you can select the color ticket format to be downloaded from the website’s upper right corner. BrandColors will package all the color codes you selected for you to download back. The website also provides all the swatch files very heartily, and you can download them all at once from the upper left corner of the website.
If you need the Photoshop .aco files of these colors, some designers have already released them on Dribbble, and you can download and obtain them for free on this webpage.