Inspired by the messy in-progress writing you might find scrawled on lipstick palette explorations, or proofs on your CEO or CMO’s desk, Founder’s Hand was designed to maintain an inky, casual handwritten feel while still feeling a bit elevated. It’s the creative director who says, “Ignore my messy handwriting” but you all secretly love it.
Functionally, Founder’s Hand aims to be simple and organic, with coded contextual alternates to help avoid letter repeat patterns, and a few commonly-found ligatures to add to the quickness of the writing in occasional spots.
Specific use-cases include print and packaging, especially on heavier materials to accompany the already-textured feel of the type. It also looks great in web and social media use across digital space, although I recommend it as a secondary accent font to increase impact and avoid overuse.
Founder’s Hand looks best when printed small (or when perceptually small, like smaller accent text on a billboard) – just like you’d find a handwritten note on a page headed for the editor.
Includes:
- Uppercase & Lowercase; alternates for each letter and number
- Numbers & punctuation
